BIMI is a much more delicate product than broccoli.

• It is harvested by hand daily.

• It is chilled immediately after harvest.

• It is packed at source to keep handling to a minimum.

• It is flown the day of packing in order to keep it fresh.

• It is kept chilled all the way to the supermarket.

But it’s so much nicer to eat!

100% eatable

What is it?
Where does it come from?

BIMI looks like broccoli with a long slender stem, but has a milder, sweeter taste more like asparagus. It was created using normal horticultural breeding techniques, and is not genetically modified.

BIMI was traditionally bred by crossing broccoli and Chinese Kale. It is a long slim, elegant-looking vegetable, rich green in colour - even when cooked.

It has been described as a “Super Food” due to its high levels of glucosinolates and other essential nutrients.

It is 100% eatable - from the tip of the florets to the end of the tender stem. It has a milder, sweeter taste than traditional broccoli with a slight pepperiness.

There is year round supply - mostly from Africa.